From January 2017 in St. Petersburg began work on the draft BON. This is a men's barber in the Department store AU PONT ROUGE with a unique interior design and original ideology.
The ideology of BON is addressed to those for whom the culture of self – care and self-appearance is not a tribute to fashion, but a ritual that has become part of the lifestyle, and one of the first points in the list of good habits.
The name BON (fr. good, high-quality, delicious) refers, first of all, to good taste – a cornerstone concept, equally important in the case of BÕN, when it comes to haircuts, services, space design and so on. Visual emphasis in the title of hairdresser chosen the tilde as a printer's mark, a one of the key concepts in the coordinate system BON: "there are no small things – there are details".